Havana Detour | J.A. Reichardt

“It’s not what you look at that matters, it’s what you see.”

Havana Detour | Masterclass


Enjoy a visually vibrant and picturesque city Havana, while improving your photographic skills during your photography workshop. Receive photography lessons tailored to your individual level. Explore the craft of street photography and put your skills into practice immediately.

Your in-person workshop with J.A. Reichardt will combine exciting visual tours with on-location work in a mindful photographic approach to connect your photography and your mind, broadening and deepening your own vision by using the camera to explore the city in a direct, spontaneous way.

In addition to a great experience, you can expect a better understanding of what it takes to make a great photograph. The workshop is also about learning how to edit your work intuitively, including discussions on how to take your photography to the next level. 

Get inspired, create, learn.

Easy going. Down to earth and practically oriented.

You will learn that good photos are less about technical know-how and more about using your most valuable instrument: Your eyes.

Small group. 5 – 8 participants

The small size of this group will allow to offer each participant very dedicated photographic instruction and daily photo review sessions.

Experience level

Open to photographers at all levels who are passionate about improving their image making, in a mindful approach.

Havana Detour | Masterclass


Havana Detour

5 Days | Masterclass | 5 – 8 Participants 

Enjoy the vibrant culture of Cuba while improving your photographic skills during your Photography Masterclass. Photographing Cuba offers us the rare opportunity to capture its warm people alongside its natural beauty and wonderful rich architecture. Relaxed Caribbean island culture mixed with the big city life of Havana, where American vintage cars from the 50s drive past you on Havana’s Malecon.

You’ll learn to capture some of it’s magic, the timeworn beautiful architecture, the colourful people, and the pulsating music, dance and art scene.

On each workshop day, we will meet, depending on our days theme, either early in the morning or at noon and take on a photographic assignment in the context of the city and its culture and history. Based on the individual photographer’s concept, which we will tailor to each participant during the workshop, you are free to continue the workshop day, alone or with fellow photographers, to explore the city. The next day we will review your photographic work, before we begin our next assignment.

Alexander teaches you his philosophy in photography – how to develop concepts, work in the street, make portraits, work with body and movement, photograph with natural and artificial light and bring images to life in post-production.

Masterclass location : Cuba, Havana and Trinidad

Meeting Point : Plaza Vieja, Calle Ignacio #358 / entre Teniente Rey y Muralla, Havana Vieja 

Tutor/Photographer : Joerg Alexander Reichardt

Group size : max. 8 photographers

Masteclass Language : English, German

Application dates:   closing 1 month before the start of the Masterclass. 

Masterclass fee : € 1.590,- . Upon workshop acceptance  a payment of € 590,- ; payment is due in full before the Masterclass begins.

In our Masterclass, we divide our time between Havana, the vibrant capital of Cuba, and Trinidad, a distinctive colonial city on the country’s south coast. Sensual Cuba is a land of intense rhythms, colours, emotions, aromas and flavours. We will experience the rich and colourful culture and real life in Cuba and you will visualise it with your photography. You can expect incredible opportunities for portrait, street and cultural photography.

During the day we will fully immerse ourselves in our Masterclass with different tours and photo walks and various photo sessions. We will meet the locals, visit musicians, dance groups and religious rituals and follow their music and rhythm. We will work with dancers, models and real people and focus on their expression, the body and its shapes, lines and movements, surrounded by the rhythm of culturally vibrant Cuba.

The masterclass requires empathy and you will develop a sense of form and rhythm as we leave the beaten track, move in the field and develop our own visual stories, at the most inspiring locations in the best light of the day. 

Enjoy very personal tutoring

4 – 8 participants

What you get

Small group ( 4-8 guests )
5 nights accommodation in 4 star casas, pp share, Breakfast daily
All local transportation, Taxi, Car, Minibus
Professional photographer | guide
Cuban Co-Tutor, Driver
Photo walks & tuition in the field
Street, people, dance, urban and landscape photography
Post Production Process with Lightroom & Photoshop
with individuell lessons.

Explore Havana & Trinidad

Experience Cuba’s vibrant live and culture through your lens. Improve your photography skills during daily workshops, and put your skills into practice straight away. Cuba is not just unique, but one of the most rewarding photographic and cultural experiences you will ever encounter. Because Cuba is so different it requires an open-minded and rewarding sense of adventure. As is often said in Cuba, “It’s not what you want, it’s what we have”. Prepare yourself to be completely wowed.

Where we stay

Havana – Colonial Casa at Placa Vieja – Trinidad – Casa similar in quality

We spend the night in cosy and comfortable Casas Particulares, typical Cuban guesthouses, where we enjoy Cubans warm hospitality. All rooms have private bathrooms. In the breaks we will use the time to select and edit our pictures and plan our next photo sessions with Joerg’s competent support and teaching.


We require all attending photographers to bring their own cameras (and 1-2 lenses) plus support gear (memory cards, extra batteries, charger, card reader, external hard drive, power adapter, small photo bag, pocket torch, lightweight tripod) We also encourage you to bring your laptop to download your images for review & positive criticism and to edit the images in the postproduction process.

Participants make their own air travel arrangements
to arrive in Havana in time. 

Once the trip is confirmed, travel details, suggestions,
and tips to help participants travel to Cuba are provided.

*Visas can be purchased at the airport
before departure from your air carrier.

*Visitors to Cuba must also have
proof of valid medical insurance.

If you prefer to participate on a daily basis, the basic day fee is € 390,- . Depending of the class and the individual activities, additional fees will compline. As well, if you’re interested in one-to-one teaching lessons, please enquire for availability and possible special arrangements.

Light is not tangible, but it has a sound.
2022 Nov. 22. - 27. // 2023 Jan. 10. -15.


Havana; – straddling between socialism and capitalism, decay and glamour, seditious colours and melancholic interiors, racing in many opposite directions due to its slower development into an uncertain future. Relaxed Caribbean island culture mixed with the big city life of Havana, where American vintage cars from the 50s drive past you on Havana’s Malecon. You’ll learn to capture some of it’s magic, the timeworn beautiful architecture, the colourful people, and the pulsating music, dance and art scene. Photographing Cuba offers us the rare opportunity to capture its warm people alongside its natural beauty and breathtaking architecture. You will experience the real Cuba against the background of the contrasting movements between emerging modernity and magical decay. 

Havana is in an exciting phase of development and there may be new opportunities for activities that we would like to include. Although we do our best to adhere to the listed itineraries, travel requires flexibility and changes in activities, weather or other circumstances may occur. The program may therefore vary slightly.

The blue line shows our the 300 km route from Havana to Trinidad.


Havana Detour | Masterclass 

Reserve your space

*Write us a mail and reserve your space, and we will come back to you as soon as possible: hello@photoadventure.tours

For more more details about the upcoming Workshops, just sign up with your email.


J.A. Reichardt

If you like to see more of Alexander’s work, go view the personal website here.

Meet your Tutor

J.A. Reichardt

Alexander has been a freelance photographer since the eighties. After studying art in Basel,Switzerland, he was involved in a number of theatrical and film productions before dedicating himself exclusively to photographic work in Berlin, Paris, Milano and New York. Alexander has never lost the sense of the theatrical and the dramatic, shown by his urgency and energy to the images he creates.

Alexander’s work is diverse, ranging from a basis in staged commissioned photography and portraiture to personal documentation and fiction. It expands from the often glorious world of advertising to that of the non-profit, as well as the playful, and hidden inner worlds of the heart and soul.

In his work Alexander is concerned with finding new approaches to story and character, as well as with exploring the limits and possibilities of language and images itself, poetically charged, fuelling the imaginary space. In his staged photography Joerg’s work merges the timelessness of composition with the liveliness and presence of spontaneously unfolding events. In his documentary work he is drawn to the exploration of social ideas and beliefs, confined in the perspective of an outsider witnessesing the social game that enfolds. Working across these contradictory contexts Alexander approaches related ideas time and again from different angles, in the urge to get closer to the issues and experiences that interest him – always in search of a new perspective however different, deviating, or rewarding it proves to be.

His clients include many different brands, institutions and agencies, among them:  Nikon, Absolut Vodka, Deutsche Bahn, Bank Austria, Raiffeisen Bank, Commerzbank, Deutsche Grammophon, Puma, Adidas, Toni Gard, Mondo Uomo, Kunstpalast Düsseldorf, Komische Oper Berlin, Residenztheater München, Berliner Philharmonie, Publicis Paris, TBWA Paris, Jung von Matt and Ogilvy&Mather.

What does Alexander have in his bag?

Camera Bodies – Nikon Z 6, Nikon Z 7

Prime Lenses – Nikon Z6 II, 24mm F/1.8 – 35mm F/1.8 – 50mm f/1.8 – 85mm f/1.8 

Camera Storage – 64GB CF card (2) & 64GB SD card (2), 64GB XQD Card, Card Reader

Camera Accessories – SmallRig Cage with Wooden Handle

Lens Accessories – Nikon FTZ Adapter, Variable ND Filter 

Tripods – Travel Tripod w/ Ball Head, Gitzo Onestand Tripod w/Ball Head

Camera Phone –  Huawai Mate 20 Pro

Camera Phone Accessories – Zhiyun Smooth 4, Mini Grip 

Gimbal – Zhiyun Wilbilly with extra side grip and Follow Focus

Audio – Rode Video Mic, Rode Lavalier Go,  Audio recorder Sony PCM-D50, Head phones, Audio extansion cable

Laptop – Apple MacBook Pro 15″

Software – Adobe Lightroom & Photoshop

Storage – WD-Black 2TB (2)/ WD-Black 4TB (1)

Bags – Belingham Canvas Bag, Photo Backpack, Pelican Air Cases (airplane carry on)

Accessories – Chamois leather cloth, Image Sensor Cleaning Kit O-ICK1, USB Power Pack 20000mAh 5V/2.1A , Batteries, Black Gaffers Tape, Brackets, Light torch Letherman Multitool, Extra strong glue, Mini rain jacket, Ruggard Rain Shields, Notebook, Pencils 

Havana Detour

J.A. Reichardt Studio Anklamer Str. 7 / Remise 10115 Berlin - Mitte Germany Mobile: + 49 176 6276 3640